Smart Beta and Betting on Unicorns

Smart beta is the popular buzzword that describes an emerging trend of alternatively weighted indexes in the ETP world.  This catchy term implies a panacea and evergreen solution to some of the common issues often associated with traditional market cap indexing.  If this were the case, just like unicorns, the Holy Grail and the fountain of youth provide mythical solutions to our biggest concerns; smart beta should solve our investment conundrums.  Still, even myths have value in our society.

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