Published in on December 11, 2012

Three industry veterans have founded a New York-based investment advisory firm, called Toroso Investments.

Larry Medin serves as its CEO, while Dan Carlson acts as CFO and Michael Venuto as CIO.

The firm will focus on research and asset management using ETFs and other exchange traded products. The advisors plan to use ETPs to access multiple asset classes, and will focus on private wealth management, corporate clients, and pension and defined contribution retirement accounts.

The firm was launched in response to the alleged poor performance of portfolios following modern portfolio theory. It will use ETPs to access asset allocation strategies intended to perform well in all economic climates.

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